Restructuring, Turnaround, and Sale of a European Spirits Manufacturer

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    Restructuring, Turnaround, and Sale of a European Spirits Manufacturer

Client

Shareholders (various German family branches)

Company

Traditional European spirits manufacturer
€140 million revenue
Approx. 140 employees

Contact Person

Bodo Wendenburg

Role of EIP-Partners

Interim Chief Restructuring Officer / Chief Transformation Officer

Challenges

  • Negative EBITDA margin and negative cash flow
  • Lack of reporting transparency at all levels
  • Inefficient operational processes
  • Existing complexity and cost structures
  • Personnel costs not adjusted in light of weak profitability
  • Highly diversified product portfolio

Approach

  • Appointment of an interim Chief Restructuring / Transformation Officer
  • Development of a restructuring concept
  • Implementation of liquidity safeguarding measures
  • Negotiations with the banking pool and shareholders for refinancing the company
  • Establishment of a program office
  • Restructuring and implementation of cost reduction and liquidity-enhancing measures
  • Transformation of the business model
  • Preparation and support for the sale of the company

Selected Results

  • Successful development and implementation of a restructuring and turnaround plan
  • Reduction in personnel costs (20% reduction in workforce)
  • Development of a new strategy: Focus and invest in proprietary brands instead of distribution brands. Increase in volume by 54% for the most important brand
  • Accelerated value growth with key export business partners; export to 70 countries
  • Introduction of a project management organization (PMO) to manage the turnaround process
  • Implementation of 88 cost-saving initiatives in procurement, marketing, supply chain, and reduction of overhead costs
  • Sustainable improvement in profitability from negative (minus 7%) to positive EBIT margin (plus 2%)
  • Successful sale to a leading private equity firm (CVC) with a very attractive EBITDA multiple

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Restructuring, Turnaround, and Sale of a European Spirits Manufacturer

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